What is 1% for the planet?

Mission Statement
1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide. The alliance aims to prove that taking environmental responsibility is good for business.

One Percent for the Planet is an alliance of companies that recognize the true cost of doing business and donate 1% of their sales to environmental organizations worldwide. Through our corporate giving, grants and philanthropy, we encourage responsible business and corporate responsibility. Our environmental alliance is designed to help our members become sustainable businesses and our environmental group database aids our membership to make choices with their corporate grants to environmental organizations.

Common abbreviations of our name include: One Percent for the Planet, 1% For the Planet, 1%FTP, 1% FTP. We are active in the United States, Canada, Europe and Japan.
Why Join 1% For The Planet

Joining the 1% For The Planet business alliance can be good for your business because it increases visibility in a crowded marketplace. The 1% For The Planet logo lets your customers know of your company’s commitment to ensure a healthy planet now and for the future. It identifies your business as one that recognizes the importance of good environmental stewardship.

Membership can also result in greater customer loyalty and an increased customer base, especially among the growing number of people who recognize and appreciate the importance of environmental responsibility. Your customers, employees and community can take pride and satisfaction in knowing that they support an environmentally responsible company. The 1% For The Planet logo is an emblem of your business’s commitment to a healthy planet.

In addition to the satisfaction of knowing you are doing the right thing, membership in the 1% For The Planet business alliance provides many other benefits. It identifies environmentally committed companies to each other and creates opportunities for collective marketing and information sharing on best environmental practices. The collective achievement of 1% For The Planet members will be recognized at Milestone Celebrations, in newsletters, interviews, and media events. 1% For The Planet actively promotes our business membership at every opportunity, and because our membership is linked by the 1% For The Planet mark, as our membership grows and the 1% For The Planet logo becomes ubiquitous, your audience of potential customers and supporters also grows.

It’s a simple, elegant concept that is good for business, good for those who are working to safeguard our environment, and ultimately, good for the Earth