Friday, July 21, 2006

Robert Redford is to launch SUNDANCE CHANNEL GREEN

Sundance founder, Robert Redford announced today that Sundance Channel will launch SUNDANCE CHANNEL GREEN, a weekly primetime destination block focusing on environmental topics, in early 2007.

Consisting of three hours of hosted programming, SUNDANCE CHANNEL GREEN will present original series and documentary premieres about the earth's ecology and concepts of "green" living that balance human needs with responsible environmental stewardship.
With SUNDANCE CHANNEL GREEN, Sundance Channel becomes the first television network in the United States to establish a significant, regularly-scheduled programming destination dedicated entirely to the environment.

SUNDANCE CHANNEL GREEN will consist of the following program elements:
1. Original Series: Change Agents: a high energy, story and character-driven documentary series about the people and projects that are on the front lines of environmental sustainability and innovation.
2. Interstitial Series: Sundance Channel will launch several interstitial series that will highlight a range of environmental issues and offer viewers innovative suggestions to effect change in their own lives.
3. Documentaries: The block will feature compelling feature-length documentary premieres and news specials on environmental subjects.

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